Introduction
In a conversation between Thomas Fiskbæk, CEO of ANTES, and Susanne Projahn of BESTSELLER, it becomes clear just how important modern approaches to employee development have become. Particularly in a dynamic environment such as retail—characterized by growth, expansion, and diverse teams—an understanding of personality and behavior is gaining increasing significance.
The Challenge
Rapid expansion, the formation of new teams, and high work pressure present collaboration challenges for many retail companies. Particularly during the initial phase, a lack of clear structures is common, leading to friction within teams and uncertainty in leadership. Traditional tools are often overly complex, cumbersome to use, or not easily accessible to large, diverse teams. Furthermore, there is frequently a lack of shared understanding regarding different personality types—both within the team and in interactions with customers.
Advantages
The use of ANTES profiles described in the interview demonstrates just how simple and effective personality analyses can be. With minimal administrative effort, employees receive appreciative, easy-to-understand feedback. A particularly positive aspect is that the content is clearly formulated, strengths-oriented, and immediately actionable—entirely without the need for mandatory feedback meetings. As a result, managers gain a better understanding of their teams and can address individual needs more effectively. This not only strengthens collaboration but also boosts motivation, employee retention, and the ability to interact with diverse customer types. At the same time, the tool fosters open dialogue within teams and cultivates a shared appreciation for diversity.
Conclusion
The interview impressively demonstrates that modern leadership in retail entails more than merely managing tasks. Those who understand personality—and address it in a targeted manner—build stronger teams, reduce turnover, and drive long-term success. Tools such as ANTES Profiles offer a pragmatic, scalable, and—above all—human approach to achieving this.
